Our Back to School offer has just been launched! elave Junior Combined Therapy pack contains:

- elave Junior body wash 250ml
- elave Junior shampoo 250ml
- elave Junior intensive cream 75ml

This special offer is only £11/ €16, saving £3/€4!!

This offer is only available while stocks last so hurry and order NOW!!

For more information on our special offers, register for our elave newsletter on our homepage

Skincare experts are warning that skin allergies may be to blame for an increase sleeping problems and irritability amongst newborn babies.

According to new research, a third of parents admit that their babies have suffered from rashes and allergic reactions on their skin. The research reveals one in three newborn babies have had trouble sleeping due to irritation caused by these allergic reactions.

Parents are being urged to stop ignoring advice on bathing newborns. Childcare experts recommend parents should avoid bathing products which contain ingredients such as Sodium Lauryl Sulfate (SLS) and parabens in the first six months of their child’s life and instead use alternative skincare products or avoid using detergent based products altogether.

The average one month old baby is bathed four times and shampooed three times every week according to researchers.

“Newborn skin is vulnerable as the outer layer is highly permeable and so sensitive to chemicals” explains Dr Paula Baillie-Hamilton, a visiting Fellow in Occupational and Environmental Health at Stirling University and author of the book, “Stop, The 21st Century’s Killing You”

“The bath can be an important part of developing a bedtime ritual for a baby, but many parents are unaware that baths can add to their child’s sleepless nights rather than reduce them. Fragrances, preservatives and harsh foaming agents can dry and irritate baby skin resulting in eczema-like symptoms and a bad night’s sleep all round.”

For most children, heading back to school means early mornings, new books, school uniforms and seeing friends but for children with dry skin and eczema uniforms can be an extra pain.

Many school uniforms are manufacutered with synthetic fibres and irritating collars which can leave dry skin and eczema even more irritated. To help, we have developed a little checklist to help relieve skin flare-ups linked with heading Back to School.

Simply, print off the checklist and tick off the tips you already use and try including the ones you don’t already use. These handy tips can be included for the entire family to reduce the itch of dry sensitive skin, eczema, dermatitis and psoriasis.

Good luck, and let us know how you get on with the checklist!

Don’t miss out, order now and help reduce skin flare-ups and skin dryness with our new elave Combined Therapy Special Offer.

elave Combined Therapy is a top-to-toe regime to help rehydrate and protect skin reducing skin irritation and managing skin flare-ups. The offer includes elave body wash 250ml, elave shampoo 250ml and elave intensive cream 125ml to gently cleanse and rehydrate the skin leaving it soft and smooth. This top-to-toe skincare regime is only £13/€18, saving £3/€4!!

Order now on www.elave.co.uk while stocks last. (Remember, with your order you will receive FREE elave 20g samples ideal for travelling or your handbag!)

Baby massage has become more popular in recent years and it can help enhance the bond with you and your baby. This is an ideal routine before bed as it calms the baby, preparing it for bed and can even help induce restful sleep.

So where do you start…you don’t have to be an expert in massage to have a go. Just simply undress the baby in a warm room so that they are relaxed and don’t catch a chill. Place the baby on their back on a soft blanket or large cushion.

Apply a little elave baby oil to your hands and warm it between your palms before massaging gently on the chest area in sweeping movements. Continue this gentle movement towards the arms by starting the movement from the wrist to the shoulder and then finally massaging the hands and fingers.

Babies spend most of their time using their legs even before the reach the walking stage so spend some time massaging their feet, legs and back. Remember to watch the baby’s expressions so that you can tell which movement they like best.

elave skincare has been short listed for the Parent’s Choice awards which will be held on the 27th of September. We would really appreciate it if you could take a minute and cast your votes- Click here!!

•Choose 100% cotton bedclothes and bed covers as opposed to synthetic fabrics or cotton and synthetic fabric mixes. 100% cotton allows the skin to breathe.

•Avoid putting synthetic or woollen fabric next to the skin as these materials can irritate or itch the skin thus aggravating dry sensitive skin or eczema.

•Bedclothes and bed covers should be washed weekly at a temperature of 60 c or above as this will help control dustmites in the bedroom, which may aggravate eczema.

•Replace biological washing powders and fabric conditioner with non-biological washing detergents, as these are kinder to sensitive skins.

•Pop cuddly toys and comfort blankets in the freezer overnight to help kill of irritating dustmites.

•For eczema clothing, visit our handy links page to find our recommended online retailers which include Snugglepaws and Dermasilk.

Sodium Laureth Sulfate (SLS/SLES) is an effective foaming surfactant, which is very widely used in products from shower gels, bubble baths and shampoos to floor cleaners and washing up liquid. SLS/SLES has been used for many years and for most skin it may show little effect.

But for sensitive skin, eczema, dermatitis, psoriasis and those prone to skin allergies, Sodium Laureth Sulfate can result in the skin becoming dry, tight, flaky and itchy. This is even more obvious after showering or bathing since most bubble baths, shampoos and shower gels are packed with SLS/SLES.

Medical research has linked the rise in dry sensitive skin and eczema with overwashing and highlighted the use of harsh surfactants like Sodium Laureth Sulfate (SLS/SLES) as the most common causes for this rise.

Try replacing your shower gel, body wash and shampoos with our elave range and rehyrate the skin with elave intensive cream. To help manage dry skin flare-ups, folllow our elave Combined Therapy Programme.

Small Change but BIG difference

Sarah Stacey’s Health Notes section in You Magazine has given high marks from testers with sensitive skin, for the elave range which is free from perfumes, parabens, sodium laureth sulfate, alcohol, formaldehyde and phthalates.

From £3.49 in selected UK pharmacies. Log onto www.elave.co.uk to find your nearest stockist.

Another common question we are asked is - Where can I buy elave in the UK?

Our store locator on our website www.elave.co.uk allows you to search for your local stockist by adding the beginning of your postcode eg BT, ME etc or your local town. Our elave stockists are increasing all the time but if your local pharmacy doesn’t stock elave yet - just ask them to stock it. They will be delighted to order it in for you and can call Paul Murray PLC on 023 8046 0600.

elave can also be ordered online and orders over £30/€43 will be delivered to Ireland and the UK for FREE with FREE sample with every order.