Newborn skin is especially sensitive and that where elave baby comes in. Like the rest of the elave range, elave baby is free from common skin irritants like perfumes, sodium laureth sulfate (SLS/SLES), parabens, formaldehyde, lanolin, colourings, alcohol and soap. All these irritants can leave skin dry and itchy resulting in eczema type symptoms.

It is essential to protect newborn skin from dryness by using the most gentle products on the skin and washing less often. Overwashing and bathing babies with products which contain harsh ingredients has been linked by medical experts in Dermatology with the rise in eczema.

elave baby bath and shampoo contain gentle glucose based surfactants to cleanse delicate newborn skin without irritation or dryness reducing skin rashes and cradle cap. elave baby intensive cream is ideal for rehydrating skin which can be dry especially after birth. Massage and calm agitated babies with elave baby oil which is so pure that it contain only two purified ingredients!