elave online advertisement
skincare July 4th, 2007Our elave online advertisement is available on our website.
The ad has received much online attention and has been viewed by 1.3 million people so far. The aim of the controversial ad was to highlight the use of chemicals in skincare products and generate awareness of chemical safe skincare like elave.
So what do you think, have your say and let us know….
Also, check out our growing press coverage on our media pages!
July 23rd, 2007 at 3:11 am
Brilliant ad. You have certainly gotten your company name and message into my head and thus increased the chances that I or my wife will buy an Elave product one day (which is what it’s all about).
And congratulations on taking a risk to promote your products. By showing nudity in your ad as integral to the message you’ve made it seem normal. What a breath of fresh air coming from the UK after so many years of US neocon hogwash and paranoia about nudity.
I hope you use the commercial in Canada when you decide to sell your products here. I’ll bet there won’t be any objections.
Ian McIsaac
July 24th, 2007 at 8:38 am
ian i agree wholeheartedly
August 1st, 2007 at 7:31 pm
Living in the United States, I never heard of Elave before I saw your commercial online. Now that I have seen your ad, and its beautiful female presenter, I hope it leads to greater acceptance of non-sexual nudity on American television. I also hope this ad leads to greater consumer confidence in the safety of skin-care products in general.